Publication of a new article by Nathalie Sarrouy-Watkins, Professor and researcher in entrepreneurship at FERRANDI Paris

21 April 2023
article de Nathalie Sarrouy-Watkins, Enseignante Chercheuse en entrepreneuriat

 

FERRANDI Paris est heureuse de vous annoncer la publication de l'article "Approche de la phase startup et performance de l'entreprise : le cas d'entrepreneurs du secteur de la consommation alimentaire hors domicile" en version française dans La Revue de L'Entrepreneuriat, par Nathalie Sarrouy-Watkins, Enseignante Chercheuse en entrepreneuriat dans notre école et de A. Mbengue.

Un article qui explique comment la recherche montre qu'un mode de comportement hybride adopté en phase startup est plus performant que les modes effectual et causal, durant les phases startup, de croissance et de maturité des entreprises du secteur de la CAHD. Et plus globalement, que les choix comportementaux en phase startup influencent la performance des entreprises tout au long de leur vie.

La sortie internationale de l'article est prévue pour très  bientôt !

FERRANDI Paris is pleased to announce the publication of the article "Approche de la phase startup et performance de l'entreprise : le cas d'entrepreneurs du secteur de la consommation alimentaire hors domicile" in the French version of La Revue de L'Entrepreneuriat, by Nathalie Sarrouy-Watkins, Research Professor in entrepreneurship at our school and A. Mbengue.

An article that explains how research shows that a hybrid mode of behavior adopted in the startup phase is more efficient than the effectual and causal modes, during the startup, growth and maturity phases of companies in the CAHD sector. And more globally, that behavioral choices in the startup phase influence the performance of companies throughout their life.

The international release of the article is planned for very soon!

 


About Nathalie Sarrouy-Watkins, Research Professor in Entrepreneurship at FERRANDI Paris

Nathalie Sarrouy-Watkins has been a teacher in the Bachelor and Master of Science programmes at FERRANDI Paris since 2016, and a researcher in entrepreneurship. She holds a PhD in Management Sciences from the University of Reims with a specialty in entrepreneurship, and is qualified as a Lecturer by the National Council of Universities. His research focuses on hospitality entrepreneurship with themes on business models, effectuation, entrepreneurial risk, sustainable development and entrepreneurship education. Her work has been published in the best national and international journals such as Management International, the Revue de l’Entrepreneuriat, the Revue Internationale PME, Entreprendre & Innover, Gestion 2000, Projectique and the Revue Internationale des Sciences de Gestion.