Premium Summer School : Programme

    Publication date - 19/01/2018

    Gastronomy & oenology: the marketing & management of haute cuisine & fine wines


    Our programme runs for 2 weeks. First participants spend an intensive week with FERRANDI Paris (July 2 – 7) studying Gastronomy, then take a TGV down to Bordeaux for a second week at Kedge Business School (July 8-14), learning the intricacies of the business of fine French wine!


    • Admission level : Master's degree
       
    • Duration :2 weeks
       
    • Degree :Certificate & Official Transcripts
    • Campus :Paris Bordeaux
       
    • Format :Full time
       
    • Language: English

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    LEVEL OF THE COURSE: MASTER AND ABOVE10 ECTS- 2 WEEKS

    Week 1 - Gastronomy: the marketing and management of culinary services with FERRANDIParis

    Since 1920, ferrandi paris has been preparing students for careers in gastronomy and hospitality management with a unique range of innovative courses delivered by experienced academics and professionals.

    From monday to saturday, july 2-7, ferrandi paris will offer participants a comprehensive programme comprised of:

     

    6 BUSINESS COURSES 

    • Course 1 - French Terroirs & a UNESCO Gourmet Meal 
    • Course 2 - Markets and Trends in Culinary Management 
    • Course 3 - Concepts and Consumer Approaches 
    • Course 4 - Marketing & Brand Management 
    • Course 5 - Entrepreneurship in the Food Services Sector 
    • Course 6 - Luxury Attitude: Customer Service & Rewards 

     

    1 FIELD COURSE: DISNEYLAND PARIS - Meet the management teams to discuss quality standards and supply chain management for the world’s most famous theme parks

     

    2 WORKSHOPS

    • Workshop 1 - Valorising French products with our chefs 
    • Workshop 2 - Marketing group work: “Mise en perspective”

    Week 2 - Oenology: the marketing and management of wine and spirits with Kedge Business School – Bordeaux

    Leveraging the strength of its international pool of academics in the field, kedge business school’s wine & spirits academy faculty members contribute to offer participants a truly unique, expert vision of the dynamic wine business. 

    From monday to saturday, july 9-14, kedge buisness school offers participants a well-considered academic curriculum mixing:

     

    6 BUSINESS COURSES 

    • Course 1 – Wine Brand Management 
    • Course 2 – Knowledge of French Wines, Appellations & Terroirs 
    • Course 3 – The Wine Tourism Industry 
    • Course 4 – Viticulture and Sustainable Development 
    • Course 5 – Digital Marketing & Innovation in the Wine & Spirits Industry 
    • Course 6 – Experience Design 

     

    1 FIELD COURSE: CITÉ DU VIN – Visit the renowned cultural centre and gain an insight into experiential design in context 

     

    2 WORKSHOPS 

    • Workshop 1 – Wine tasting and appreciation 
    • Workshop 2 – Wine & Food pairing

     

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